My Personal Genetic Journey™

Tap into your personal biology.
Become your greatest possibility.

Enjoy special holiday discounts through 12/31/24.
Visit the
store or book a discovery call to learn more!

Your genes tell the story of you.

With today’s advanced technologies, we now have access to proven research, scientific insights, and clinically-validated methods to decode your genetic information and gain valuable insights for enhancing your health and optimizing your well-being. Whether you’re seeking overall improvements or targeted insights into specific areas, exploring your unique genetic code can reveal critical information and actionable strategies to address the root causes of disease and take control of your future.

Every aspect of your MY PERSONAL GENETIC JOURNEY™ program has been thoughtfully crafted to provide you with a clear understanding of yourself, empowering you to harness your unique biology and unlock your full potential. Like a complex puzzle, having all the pieces in the right place is essential to seeing the bigger picture and achieving the results you desire. Utilized by clinical practitioners worldwide to help their clients/patients acieve remarkable and tranformative results, your secure and proprietary Genetic Blueprint will serve as the foundation of your program.

Following a comprehensive intake process, we will examine six genetic “pathways” to uncover key biological factors to determine how your genes may be impacing your progress toward your health, wellness, and fitness goals.

  • While every cell in your body functions independently, each is connected to the whole and determines how your body will perform on a daily basis. Within the CELLULAR pathway, we will carefully examine four distinct categories critical to your health and longevity: Oxidative Stress, Methylation*, Inflammation, and Detoxification.

    *Learn more about the role of methylation—one of several epigenetic mechanisms that cells use to control gene expression—here.

  • How we consume, absorb, distribute, store, and burn the calories we gain from food varies from individual to individual. Knowing how you are uniquely hardwired to manage food will enable you to work with your body, not against it.

    In the ENERGY pathway, we will examine and evaluate Appetite, Satiety & Intake, Exercise Response, Energy Expenditure, Pro-inflammatory Fat, Weight Gain & Weight Loss Resistance, and Adipogensis (how your body forms fat cells).

  • The high evolved, complex, and sophisticated network of metabolic systems in our body work together day-in and day-out to keep us alive and healthy. While operating “behind the scenes,” optimal functioning requires they work as designed and without interruption.

    In the SYSTEMS pathway, we will carefully examine Collagen & Joints, Glucose & Insulin, Hormone Balance, Bone Health, Mood & Behavior, Memory & Brain Health, and Histamine Overload.

  • Whether you’re just beginning an exercise program or are an elite athlete, your genes play a pivotal role in helping you train effectively, avoid injury, and reach your fitness goals.

    In the ACTIVITY pathway, we will look at Injury, Recovery, Endurance & Power Potential, and Training Response to gain insights into how you can optimize your training program to achieve the results you desire.

  • Your cardiovascular system delivers oxygen, nutrients, hormones, and other important substances to cells and organs in your body. It also plays a critical role in removing toxins and waste from the body while helping the body meet the demands of everyday living, stress, activity, exercise, and more.

    In the CARDIOVASCULAR HEALTH pathway, we will examine your genetic functioning as it relates to Blood Pressure, Vascular Health, Blood Clotting, and Cholesterol.

  • The wide array of vitamins, minerals, and essential compounds (carbohydrates, proteins, fats, fiber, lipids, etc) found in food are essential to maintaining healthy cells and keeping all body processes working correctly and together.

    To make the best dietary food and supplement choices, we will explore the NUTRIENTS pathway to understand how your genes optimize Fatty Acids, Caffeine, Gluten, Salt, Folate, Choline, and Vitamins C, D, B12, & Iron.

Within each pathway, we will assess 36 distinct components of health and wellness to determine whether your genes are functioning in ways that support or hinder your success. Based on our findings—highlighting both strengths and inefficiencies—we will work together to create a personalized, step-by-step action plan designed to positively influence your genetic expression and enhance your outcomes. (Click the + buttons above to see more details about each pathway.)

Regardless of your age, goals, fitness level, physical abilities, health conditions, or stage in your well-being journey, the information encoded in your genes holds valuable insights to guide you in both the short and long term. This personalized program is designed for anyone seeking solutions related to:

  • Oxidative Stress

  • Inflammation

  • Detoxification

  • Collagen & Joints

  • Glucose & Insulin

  • Bone Health

  • Hormone Balance

  • Mood & Behavior

  • Memory & Brain Health

  • Histamine Overload

  • Blood Pressure/Clotting

  • Vascular Health

  • Cholesterol

  • Nutrient Support

  • Weight Gain/Loss

  • Fat Storage

  • Appetite & Satiety

  • Exercise Response

  • Energy Expenditure

  • Injury & Recovery

  • Athletic Performance

  • Training Response

  • Endurance & Power

  • Longevity Support …and more!

The keys to better health, wellness, and performance are already within you. By uncovering the insights hidden inside your genes, you will be positioned to make well-informed decisions, set achievable goals, and create a sustainable plan of action. With guided support and recommendations tailored to your unique needs, you will build confidence and be empowered to achieve measurable results.

Unlock your full potential to live a longer, stronger, and happier life. Stop guessing. Stop searching. Stop over-supplementing. Stop following what works for others—and start focusing on what works best for YOU. Let’s get started today!

Achieve greater possibilities with targeted support & coaching!

  • "Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.”

    Lao Tzu

  • "The quality, not the longevity, of one's life is what is important."

    Martin Luther King, Jr.

  • "The point is not to live longer, but to live better. Not just to add more years to your life, but more life to your years."

    Dr. Mark Hyman, M.D.

  • "A long healthy life is no accident. It begins with good genes, but it also depends on good habits."

    Dan Buettner | Blue Zones

Enjoy special holiday discounts through 12/31/24.
Visit the
store or book a FREE discovery call today!

Personalized Programs & Customized Solutions

An in-depth, highly personalized lifestyle, exercise, fitness, health, wellness, and nutrient support program with ongoing support, tools, resources, guides, and targeted coaching.

Program includes everything for one person.
Payment plans available upon request.

This program includes:

  • (1) 3X4 Genetic Test & Blueprint Report

  • (1) Extended Intake & Debrief Session

  • (1) Extended Genetic Blueprint Review

  • (3) Extended Integration Sessions*

  • Resources, Tools, & Ongoing Support

The Individual

Includes everything in the Individual program but creatively designed for couples, friends, or accountability partners looking to expand their learning and growth together.

Program includes everything for two individuals.
Payment plans available upon request.

This program includes:

  • (2) 3X4 Genetic Tests & Blueprint Reports

  • (1) Shared Intake & Debrief Session

  • (2) Extended Genetic Blueprint Reviews

  • (4) Extended Integration Sessions*

  • Resources, Tools, & Ongoing Support

The Couple

Created to provide like-minded individuals with accountability and in-depth support. To explore programs specific to your group’s needs and desires, connect for a FREE discovery call!

Program includes everything for all participants.
Payment plans available upon request.

This program includes:

  • 3X4 Genetic Tests & Blueprint Reports

  • Private Intake & Debrief Sessions

  • Group Genetic Blueprint Review

  • (2) Private + (4) Group Sessions*

  • Resources, Tools, & Ongoing Support

The Team

An in-depth exploration of your personal genetics to optimize athletic performance, recovery, diet, to achieve elevated results.

Program includes everything for one person.
Payment plans available upon request.

This program includes:

  • Everything in the Individual Program

  • Athlete-specific Recommendations

  • Optional GeneFit App Access

  • Resources, Tools, & Ongoing Support

The Athlete

Designed for students of all ages. Perfect for enhanced overall wellness, fitness, weight, ADHD, & mental health/well-being support.

Program includes everything for one student.
Payment plans available upon request.

This program includes:

  • (1) 3X4 Genetic Test & Blueprint Report

  • (1) Intake & Debrief Session*

  • (1) Genetic Blueprint Report Review

  • Resources, Tools, & Ongoing Support

The Student

An in depth introduction into your personal genetics. Perfect for those who are generally healthy but seeking actionable insights.

Program includes everything for all participants.
Payment plans available upon request.

This program includes:

  • (1) 3X4 Genetic Tests & Blueprint Report

  • (1) Intake & Debrief Session*

  • (1) Genetic Blueprint Report Review

  • Resources, Tools, & Ongoing Support

Report + Review

Rates include 3X4 Genetic Test(s) & Blueprint Report(s) at the retail rate of $299. Clients may choose to purchase directly.
Appointments, services, programs, and products provided by interdisciplinary professionals are not included in program pricing.
*NOTE: Additional coaching sessions available; rates vary and will be provided upon request. Couples may share or split sessions.

Your privacy and the security of your data are held in the highest regard and your personal information will never be sold or released. All programs begin with a clinically-valid and scientifically-sound DNA test and Genetic Blueprint Report. Coupled with a comprehensive intake process, you will have access to integration and coaching sessions based on your customized program. Resources and tools include tailored lifestyle, diet, activity/exercise, and nutrient/supplement recommendations based on your genes, recipes, guides, & more.

Get in touch for custom solutions, worksite programs, & partnership options!

How it works.

Whether you choose to jump feet-first in to the full My Personal Genetic Journey program or are simply interested in stand-alone genetic testing, health and wellness coaching, behavioral assessments for yourself, team, or organization, and/or would like to explore strategic partnership opportunities, there is a solution to meet your unique needs and desired outcomes.

Have questions? Review the FAQs, send an email, or book a discovery session. Don’t leave your future to chance. Reach your full potential and become your greatest possibility. Let’s get started today!

  • Unzip your genes and take charge of your health, wellness, fitness, and performance in five simple steps:

    #1] Place your order.
    #2] Complete your intake (forms sent after ordering).
    #3] Return your cheek swab (simple & painless!).
    #4] Await your genetic results (takes 3-4 weeks).
    #5] Schedule your report review & coaching sessions.

    As a reminder, all genetic tests ship for FREE and are eligible for HSA or FSA reimbursement!

  • I offer an array of highly personalized coaching programs and custom-designed packages to meet your health, wellness, fitness, and performance needs. Just as no two people are alike, coaching programs shouldn’t be either.

    Whether you’re looking for one review and integration session for your stand-alone genetic test or a package of sessions with all the resources, tools, and accountability you need to be successful, I’ve got you covered. Click here to explore all coaching program options or schedule a free discovery call to discuss your unique needs and desired outcomes.

  • Check back soon!

    Until then, check the Resources tab on the navigation menu to explore affiliates, partners, and associated programs.

A little about me . . .

My passion for human behavior and genetics dates back to the late 80’s while pursuing my education and degrees at Hanover College and the University of Colorado at Boulder. At the time, we were just starting to map the human genome and were making significant discoveries about the influence of an individual’s personal biology on all aspects of their life, health, and well-being. We’ve come a long way!

Over the past 35 years, I have been privileged to work with thousands of individuals through an array of professional experiences—from implementing patient service programs for the Muscular Dystrophy Association (MDA), to serving Colorado’s 3rd Congressional District, to owning multiple health and wellness-oriented businesses, to building and delivering well-being programs for Fortune 30 companies, to serving on the leadership teams for Advanced Genomic Solutions (AGS), the National Wellness Institute (NWI), and the Wellness Alliance. With a “Swiss Army Knife” of experiences, I love developing businesses, forming long-lasting strategic partnerships, and driving personal and professional growth.

As a Genetic Health Practitioner, Certified Health and Wellness Coach, Certified Wellness Practitioner, Certified Behavioral Analyst, entrepreneur, trainer, and author, I remain deeply dedicated to individual and organizational growth, optimizing human performance, helping individuals tap into their strengths, and inspiring those I serve to reach their potential and become their greatest possibility.

My most important roles are wife to my husband and business partner, Marcus Straub (LIG Coaching & Consulting), mom to our three grown children (Reis, Savannah, and Lily), and Keke to our first grand, Reign Grace. Outside of supporting clients, my favorite moments are shared experiences with my family, traveling, exercise, long roadtrips, cooking, reading, creating, and spending endless hours in nature.

I look forward to earning your trust & confidence.

Let’s Connect.

I respect my privacy as much as you do yours. Rest assured that your personal information will never be sold or shared with others for any reason, ever.

You have my word.